A company that fostered innovation among employees and a student who evaluated the absence of social responsibility actions in an educational institution. These were the winners of the 2017 Human Being Award (PSH), respectively, in the categories Small and Micro Enterprise and Best Academic Paper.
By identifying itself as a technology company focused on the mining-steel industry, New Steel expected employees to incorporate the value of innovation. But it realized that the initiatives and projects remained centralized in the area of Research and Development. With a culture survey conducted at the end of 2016, it was found that some of the employees believed that there was no room to present ideas. It was precisely to change this perception that the program “Mina de Ideias” was developed.
The focus was to have employees record their ideas through a form that is deposited in the urn available in their respective unit. Proposals should preferably provide for novelty in the areas of process improvement, cost reduction or infrastructure. All are presented directly to the executive board, which analyzes and decides which will be implemented and awarded.
“Traditionally, many ideas fail to advance in companies because of lack of support from leaders. We understand that with ‘Mina de Ideias’ this risk has been minimized by giving all proposals visibility, including making the employee feel heard,” Newton de Souza says, CEO at New Steel.
One of the ideas that came true was the reuse of consumables from a plasma cutting machine. Thereby, there was a significant reduction in the number of consumables discarded that were reused in the equipment itself.
Understanding why social responsibility actions were not actually implemented at the Federal Institution of Education (IFE) was what led the then UFF student Rita de Cássia de Jesus to write about “A análise dos fatores críticos em gestão de pessoas para a implementação da responsabilidade social em uma Instituição Federal de Ensino” [The analysis of critical factors in people management for the implementation of social responsibility in a Federal Education Institution]. According to her, the theme was put to the background. “There is a lot of talk about diversity in gender issues, human rights, but the principle is very little applied day by day,” she criticizes.
She found that critical factors most pointed out by managers who work directly with the issue were the rare opportunities for training and qualification in Social Responsibility, as well as the lack of a more participative management in the matter. ” Without collaborative tools, the exchange of expeditious information and the accumulation of experiences, change processes will be more time-consuming and each attitude will become an island, Souza: “Ideias precisam ter visibilidade” disconnected from other actions,” she says.